——Focus on three categories: electric wheelchairs, transfer machines, and smart monitoring equipment
I. Global aging trends and background on rehabilitation equipment demand
1. Accelerated population aging
- According to the United Nations forecast, the proportion of the global population over 65 years old will reach 17% in 2025 (12% in 2023), of which China, Japan, and Europe have an aging rate of more than 25% (data source: World Population Prospects 2022).
- Driving factors: longer life expectancy, lower fertility rates, and rising incidence of chronic diseases (such as arthritis and stroke).
2. Policy and medical expenditure promotion
- Governments of various countries have increased subsidies for rehabilitation and medical care (such as China's "14th Five-Year Plan" rehabilitation and medical equipment procurement budget increased by 15% annually).
- Surge in demand for home care: More than 60% of the elderly prefer home rehabilitation (source: Frost & Sullivan survey).
II. Demand forecast for rehabilitation equipment in 2025
Overall market size
Product demand forecast by segment
III. Regional market analysis
IV. Technological innovation and competitive strategy recommendations
Technology trends
- Intelligence: voice control, fall monitoring, AI health data analysis (penetration rate is expected to reach 40% in 2025).
- Lightweight materials: The cost of carbon fiber electric wheelchairs has dropped by 30% (Source: Grand View Research).
Corporate Strategy
- Differentiated layout:
- European and American markets: high-end smart devices (priced > $2000).
- Emerging markets: cost-effective basic models (priced $300-$800).
- Policy dividend capture: Participate in government bidding (such as China's county-level hospital renovation plan).
V. Risks and Challenges
- Supply chain risks: chip shortages may affect the delivery cycle of smart devices (the gap is expected to be 15% in 2024).
- Regulatory barriers: EU MDR certification costs have risen (small companies' compliance costs have increased by 20%).